The Tipping Point (how pricing combinations make a big difference)

Georg Müller, Ph.D.Director
Deloitte Consulting LLP

Stretch a rubber band too far and it snaps in half.  Often many businesses struggle to leverage their customer value propositions to set better prices. 

How do you reshape your thinking about value exchange to sustain competitive advantage without stretching it too far?  The answer is to critically evaluate your business model. 

Dr. Georg Muller’s expertise in pricing and strategy is like a filter that pulls out the gold nuggets from a ton of rocks.  He helps companies revolutionize their business models, using a particular set of capabilities aka gold nuggets.  This winning combination, while elusive, can be measured and includes:

• The significance of defining economic value and estimation price elasticity,
• Understanding consumer behavior and psychology, customer buying process, lifetime value, and segmentation, and
• Establishing a technology and data analytics infrastructure.

Dr. Muller finds BMI successes in healthcare, banking, telecommunication, consumer packaged goods, and industrial supplier categories.  He will be speaking at the PPS Pricing Conference in Atlanta on October 24th.