Tuesday, October 22nd, Day one, first day of conference, workshops
We kicked off the first day of our Atlanta conference with five information-packed workshops led by senior pricing experts from across the nation – a terrific way to celebrate the opening of the Pricing Society’s 24th Annual Fall Conference.
The full-day workshops were well attended and our expert presenters are all very good at getting the group engaged, participating in real life exercises that bring the theory into practice, and answering the key questions that come from the large variety of industries represented in the sessions.
Dr. Kent B. Monroe and Lilian Cheng walked new pricers through the first day of Core Pricing Skills, always a preferred program for those getting into pricing or trying to organize their ideas and approach to new challenges.
Paul Hunt and Greg Thomas led a highly interactive workshop on how to Measure & Manage Pricing Effectiveness, the tools and methods alone are worth the time and investment!
Vernon Lennon and Alain Meloche from Pricing Cloud shared their knowledge on how companies of all information asset sizes use the same concepts, ideas, approaches, and models to price more efficiently in smaller data environments.
Jeff Collins, Ph.D. and Doug Fuehne with PROS Pricing conducted a workshop titled “Measuring Value and Reporting Performance” where participants learned to communicate performance in a way that instills confidence in the results of their pricing actions.
Deloitte’s senior managers, Manish Prabhu and Omar Hoda, shared tips employed by effective pricers assisting their sales teams’ negotiations. In this ‘Practitioner’s Guide’ session these pricing pros shared important defensive pricing and revenue management strategies for communicating value over price.
We’re looking forward to Day Two; the continuation of the 2-day workshops, the new 1-day workshops being presented and especially the presentations that will be shared during our Pricing for Executives Summit.
No comments:
Post a Comment