Wednesday, October 23rd, Day Two: CPP Workshops and Executive Summit
Day two went extremely well, all 2-day workshop participants finished their second day of hands-on pricing training. We then welcome a larger group of attendees that were eager to learn and benchmark with fellow pricers.
Andreas Hinterhuber, Ph.D. made this very complicated subject seem easy with his many real-life examples and practical instruction during his workshop Quantifying and Documenting Value in Business Markets.
Chris Provines conducted a timely and particularly relevant session on a subject that affects a powerful industry and potentially all of us. The workshop was entitled The Perfect Storm: Selling and Pricing in the Age of Healthcare Reform, and participants from the largest Healthcare, Pharmaceutical and Medical Device companies were captivated with the many subjects discussed.
Nelson Hyde covered all the aspects of successful negotiations, with emphasis on how to pause during the process and gain some insights about the game of the customer.
The workshop Making Pricing Work in B2B Industries was well received; expert presenters Deepak Sharma and Adam Echter delivered a well-orchestrated process on how to accomplish this evasive task.
All professional pricers are good with numbers, but this workshop is one notch above when it comes to that. During this workshop Pricing Research: Advanced Quantitative Techniques for Big Data and Surveys, Walter Paczkowski, Ph.D. handles complicated equations and makes look easy for the rest of us.
Value Pricing is a big subject during this conference, Robert Marvin and Anton Malygin delivered a captivating workshop entitled Effective Transaction Price Management: Unlocking Pricing Value for Your Organization.
Our Executive Summit is always energizing, and this year was no exception. Such a pleasure seeing scores of pricing executives gather together and share industry knowledge and lessons learned. At today’s Summit participants walked away with practical, practitioner-proven examples of improved pricing strategies, like:
What is a ‘Pricing Paradox’ and how to deal with one when you have it
How to turn issue resolution into significant revenue opportunities
Why changing the pricing conversation with customers improves value propositions
Check back with us later on today to read about the five great keynotes we have lined up for Day Three of our conference.
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