Human Behavior and The Art of Psychological Pricing: Looking Into the Mind of the Buyer

Peering into the depths of the human psyche can be an enlightening or disturbing path, depending on how you approach it. 

Everyone is trying to crack into the “mind  of the buyer,” to establish habits and decision making processes to enhance bottom line growth.  Dr. Florian Bauer may be closest to figuring it out. 

In his workshop The Art of Psychological Pricing: Applying Behavioral Economics in B2B and B2C Pricing, Dr. Bauer will take you through the science of pricing research and strategy from a psychological standpoint, drawing on a validated and award-winning framework of his design. 

He will move beyond the classical assumptions and educate attendees on real life decision processes, including:

Recent research insights on human decision making for deriving successful pricing strategies,
A conceptual framework that will better leverage behavioral economics in a pricing strategy,
The pros and cons of pricing tools such as Price Sensitivity Meter or Conjoint Analysis and how to modify and complement these methods to avoid risks and pitfalls,
How to convert insights into optimizing price level, structure, dynamics, and communication. 

Dr. Florian Bauer will be teaching the workshop The Art of Psychological Pricing: Applying Behavioral Economics in B2B and B2C Pricing at the PPS 9th Annual European & Global Conference and Workshops in Berlin, Germany in December.