Atlanta Pricing Conference Recap - Day 3

Thursday, October 24th, Day Three, Keynotes

Our keynote speakers were the perfect way to continue our four pricing-filled days in Atlanta.  The leading keynote, by Mark Burton, Co-Founder and Vice President of Holden Advisors, shared his vision of the ‘Embedded Pricing Organization’ demonstrating the importance of evolving the way pricing departments integrate within enterprises.

Stephan A. Butscher took the audience to a new level with his keynote “Behavioral Pricing — Practical Implications of Pricing 3.0” a true orientation on how to advance the practice we all share.

Tim Smith, Ph.D. and CPP explored the ups and downs of managing prices across borders, and shared tips on how to frame the challenges and avoid the headaches.

Leigh Caldwell’s session was excellent in content and delivery, he illustrated how to use the powerful psychological weapon of pricing to make your customers feel inclined to buy your most profitable products and feel like they got a great deal.

Georg Müller, Ph.D. impressed the audience with his remarkable experience, detailing his participation in historical pricing moments with some of the largest companies in the world.

And what can we say, Thomas J. Winninger wasn’t only relevant, engaging, entertaining and fun, he left the audience with the challenge of creating purpose for their careers, for the value they bring to their companies, and  he insisted that pricers redefine themselves to elevate their position and importance for the enterprise. 

Thomas dared pricers to ask bigger questions, questions that the C-Suite doesn’t have answers for. Thom demanded from pricers “Emphasize on the problem you solve not on the process you do it with”. This was a remarkable hour with one of the most dynamic and compelling speakers in the world.

We thank all our speakers for sharing such incredible and valuable pricing knowledge on this Keynote Day.

Now, we all celebrate together during a pleasant reception sponsored by our friends from PROS.

You will hear from us tomorrow when we will tell you more about another day in pricing land!