New Tools for Your Pricing Toolbox

Andreas Hinterhuber, Ph.D
 Partner
Hinterhuber & Partners GmbH

Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.~William Pollard
 
If innovation is necessary for achieving competitive price levels, what tools do you have at your disposal?  Innovation in pricing tactics deals with tools to measure and increase customer willingness to pay and to communicate value to B2B and B2C customers.  Andreas Hinterhuber wants to help you to amp up your toolbox. 
Specifically, Andreas will look at value calculators, pricing ROI calculations and other tools leading B2B companies from around the world use to quantify and document customer value.  


In his workshop, Quantifying and Documenting Value in Business Markets, Andreas will be exploring these topics: 

1. Methods and tools to quantify and document customer value,
2. Best practices for aligning prices with value, not costs or competitive price levels,
3. To justify price premiums versus competitors, withstanding price pressure from professional B2B purchasers.

Andreas Hinterhuber will be speaking about innovation in pricing and driving profits at the PPS Conference in Atlanta.