Guiding Your Way Through the Haze Around Pricing Effectiveness

Fernando Ventureira,
Partner – VP Europe
Pricing Solutions

Do you ever wonder how your pricing methods measure up against the competition’s methods? 

What if you had the opportunity to find out, in real-time? 

Clear away the haze and find clarity at Measuring & Managing Pricing Effectiveness.

Fernando Ventureira and Christian Winter will be your guides to benchmarking your methods by six critical areas: Process Effectiveness, Infrastructure, Strategy, Value and Elasticity, Key Performance Indicators, and Pricing Guidelines. 



Christian Winter
Director Germany
Pricing Solutions

Attendees will be enlightened with the ability to apply their new skills immediately, including:

1- Whether their pricing strategy is appropriate, and how it stacks up against others,

2- If their sales people are executing the pricing strategy, and if they are leaving money on the table, and

3- Whether they captured what they expected.

Ventureira and Winter have adapted this workshop to the specifics of the European Market, and will be at the PPS 9th Annual European & Global Conference and Workshops in December in Berlin, Germany.