Unlock Profit Potential in South-East-Asia

Price pressure from competitors, rising raw material costs and inflation rates worry company managers, despite steady economic growth in South-East-Asia. Instead of focusing solely on cost cutting, companies have to look at professional price management in order to stop losing money.

What pricing challenges and opportunities exist in South-East-Asia?

How can you get out of the cost dilemma?

Understanding purchasing criteria and the factors that influence customers’ buying behaviours in these markets allows for a segment-specific offer structure, taking imbalances in purchasing power and the growing middle-income consumers into consideration.

Unlock your company’s profit potential in South-East-Asia through insights and best practices tailored to the region’s unique challenges and opportunities.

During the PPS 2nd Annual Asia-Pacific Pricing Workshops and Conference in Singapore keynote session Unlock Profit Potential in South-East-Asia, Jochen Krauss will discuss developing market entry and pricing strategies, optimising pricing processes and designing innovative price and product structures.

Jochen Krauss, Managing Partner - Singapore, Simon-Kucher & Partners