Enhance Your Pricing with a Multi-Year Business Strategy

As customers demand more transparency around pricing, businesses incorporate a plethora of sales and marketing strategies to remain profitable. Creating strategies and marketing/sales actions that are understood at the highest level and executed throughout all levels of the company have potential to positively impact your company’s ability to increase prices in the short, mid and long-term.

Which business and marketing strategies optimize future pricing dynamics and performance?

What is the best approach to market and competitor analysis?

Outstanding price performance is the result of pricing organizations that raise the pricing competence of the marketing /sales organization, influence leadership behaviors to support pricing excellence, run pricing projects across diverse industries and implement pricing processes/systems.

Create the potential for improved market dynamics over a multi-year time frame by refining your business and marketing strategies.

Joanne Smith, former DuPont Corporate Head of Marketing, Pricing and Customer loyalty,  will discuss the importance of strategic pricing and behaviors for specialty and commodity businesses in her workshop Advanced Strategic Pricing: Setting a Multi-Year Business Strategy to Enhance Pricing. 

During the PPS 25th Annual Pricing Workshops and Conference in Chicago workshop participants will also review the behaviors and actions of marketing and sales, as it relates to price execution, that enhances your ability to positively impact pricing.