Value Price Like a Pro

Value pricing, when done right, can provide higher profits, more competitive products, and customer-oriented marketing. To effectively execute value pricing, pricing professionals must be able to think like a CFO and communicate like a sales professional to determine the target customer’s true willingness to pay for a particular product. 

How do you effectively execute value pricing?

To do so successfully, you must understand the basic elements of financial statements and how your product and service benefits translate into quantifiable economic terms that make a difference to customers. 

Learn the basic rules on how much is a fair share of value an organization can keep and how much they must share with the customer.

During the Financial Management for Value Pricing workshop at the PPS 25th Annual Pricing Conference in Chicago, Adrienne Gordon will break value pricing down into simple, concrete steps. 

Attendees will learn a method to view customer income statements, balance sheets, and cash flow statements as a simple one page process flow map where each element has a purpose. Case studies of well communicated value statements will be reviewed along with examples of value creation and how it affects each financial element in the process.