Challenging economic times make it essential for companies to get more skillful in making and implementing pricing decisions and increasing customers’ willingness to pay.
How do you build a strong business case for price improvement initiatives?
What are the risks associated with a pricing initiative?
A new pricing initiatives’ success relies on properly identifying areas of opportunities, analyzing risks and challenges, and mapping the time to value.
Strengthen your company’s approach to pricing.
Using the framework from his book Daring Caution: The Executive’s Guide to Pricing Improvement, Bob Sherlock will show workshop attendees how to balance daring and caution in a sustainable effort to improve margins and profits. Workshop attendees will learn how to plan and carry out an initiative that gets customers to recognize and pay for the value they receive.During the PPS 25th Annual Pricing Workshops and Conference in Chicago workshop Sales & Profit Growth through a Pricing Improvement Initiative, Sherlock will review how to find opportunities for improved pricing and terms of sale, how to increase your company’s pricing power and how to improve your company’s process for making pricing decisions.
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