Move Your Pricing Strategy to the Digital Age

Sony’s music business had a 32.5% increase in its operating profit and a 14.4% revenue increase in 2013 fiscal Q3 which they attribute to continued digital revenue growth. Sony Corp. posted a 23.9% sales increase in the fiscal quarter attributed to the games division’s launch of PlayStation 4 and smartphone sales.

How do companies such as Sony manage to stay a few steps ahead of their competition despite the changing pace and speed of information? 

In today’s digital arena – how can your company see growth while reinventing their pricing strategy? 

Anuprita Bhomick, Global Marketing Director at Dell will discuss what pricing pitfalls to avoid in the digital marketing mix. Through her experiences in emerging markets, she’ll share how pricing can still provide a competitive advantage in the digital world through social media, big data and advanced analytics. 

Bhomick will give the keynote session Pricing in the Digital Marketing Mix at the PPS 2nd Annual Asia-Pacific Pricing Workshops and Conference in Singapore this April.