Increase Your Pricing Influence within the Company

Price cuts are often a quick win for management during recessions. When time is compressed and tactical decisions take on new importance and urgency, price cuts seem easier than improving service levels or introducing new products. As a pricing expert, you see the potential of increased price realization and the executive team may agree.
 
How do you create pricing strategies that allow management to make quick pricing decisions without reverting to price cutting? 

Where should your company invest to make short-term pricing progress?  Technology? Strategic development?

Pricing must strike a balance between short term goals and the long term health of the business.  While the pricing team within your company understands pricing strategies, tools and best practices; influencing top executives may present a challenge.

Increase your pricing organization’s value to the company

Perceived value is a pricing fundamental. And so it is with influence as well.  Become a valued influencer through creating a standardized and transparent approach within your pricing organization.  Confirm value and create credibility by communicating progress.

During the PPS 2nd Annual Asia-Pacific Pricing Workshops and Conference in Singapore keynote session Lift Where You Stand – Know Where to Begin, Nitesh Chadha will describe how NCR’s Pricing team educated executives, sales and others to gain support for their strategic pricing plan. 

Nitesh Chadha is Pricing Director APAC at NCR.