Getting Back to the Basics: Core Pricing Skills 101

Dimitris Hiotis, Director
Simon-Kucher & Partners

Whether you’re new to pricing, and or a seasoned professional, getting back to the basics to refresh your skills is always a good idea.  It is often the fundamentals that we first learn that are frequently overlooked and underutilized.

In Core Pricing Skills, Dimitris Hiotis and Bjoern Dahmen are bringing back the basics, and will help you master the essentials of pricing performance.  

Sharpen your pencils and take note: this ‘full interactivity’ workshop will be emphasizing dozens of cases and industries for studious minds.  Questions and participation is highly encouraged, and attendees will focus on the key areas of pricing 101, value pricing, differentiation, and implementation.  You will also learn:

 

Bjoern Dahmen, Director
Simon-Kucher & Partner

1- Why pricing is the key profit lever

2- The fundamentals of value pricing, and the key tools and methodologies to quantify product value

3- Effective segmentation to drive price differentiation
Making pricing changes stick through better price implementation
 Dimitris Hiotis and Bjoern Dahmen will be leading the workshop Core Pricing Skills  at the PPS 9th Annual European & Global Conference and Workshops in December in Berlin, Germany.