3 Easy Ways You Can Make Customer Centricity More Imperative to Pricing

Mark Haller
Partner, Strategy
PricewaterhouseCoopers

Asking Mark Haller if “the customer comes first” is like asking him if you need air to breathe!

And when you’re consistently named one of the “World's Leading IP Strategists” by Intellectual Asset Management (IAM) magazine, people listen and take note. 

 Mark asks the question:

Is customer centricity a game changer, or a passing fad? 
Contempating customer centricity is not an easy task. 

3 Questions to Consider:

• Why is customer centricity absolutely necessary?
• What are the attributes/capabilities of the new customer centric organization?
• What new capabilities are essential for pricing to support, engage, or motivate and how

Should pricing operate in the customer centric organization?

To learn about customer centricity, Mark Haller, a sought-after speaker and author of a number of published works, be will sharing his breadth of knowledge on October 24th at the PPS Conference in Atlanta. www.pricingsociety.com/atl2013