The 10 Most Pressing Questions for Pricing Professionals Today

PPS listed the following as the top ten questions facing pricing professionals today:

1. How should I respond to the unprecedented market turbulence initiated by the global financial crisis?
2. How can I be ready to capitalize in opportunities the recovery will bring?
3. How can I realistically assess my organization's readiness for pricing changes?
4. How can I successfully structure services pricing during the recession?
5. Are lower prices really the answer to stay alive in a down market?
6. Can I improve my pricing practice even during these economic times?
7. How can I protect profits in a challenging market?
8. Am I ready to face the tough pricing negotiations ahead?
9. Should bundling be used as a discounting strategy or as an overall pricing strategy?
10. What do my customers truly value in a downturn?
    

What other questions are you as pricers asking? What other issues are you facing? What answers would you give to these questions?

These and numerous other pricing questions will be addressed at our annual Spring Pricing Conference in Anaheim April 1-3. Looking forward to seeing you there! Warmly, EM