When Is the Price Right? Frank Luby Talks Pricing with CBS

Congratulations to Frank Luby for his recent interview with CBS! Frank gives insights into pricing strategies and consumer pricing decision making - read the article here: "When Is the Price Right? Jill Schlesinger on How Consumers Make Irrational Choices When Purchasing"

And, don't miss Frank's new workshop at the Spring PPS Conference in Chicago: "Consumer Pricing: Approaches to Manage Today’s Pressures and Uncertainties"

This interactive workshop will help those involved in pricing decisions for consumer products – from brand managers to research and finance analysts to marketing directors – to gain approaches, frameworks, insights, and techniques for pricing products sold at retail.

Get more details about the workshop and conference registration information here!