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| Paul Hunt, President, Pricing Solutions |
Hunt
does a great deal of writing and lecturing on pricing strategy, including
in-house trainings, industry conferences, and speaks to MBA students. You might
have read thought-leadership from him in the Financial Post, Marketing Magazine, and
incorporated within association publications from the American Marketing
Association and our Pricing Society Blog and member publication, The Journal of Professional Pricing.
As
a pricing strategist, Mr. Hunt has helped companies make significant changes
that have led to substantial bottom-line improvements. Hunt teaches that
effective businesses must work to focus on ‘Communicating Value and Defending
Price.’
Concepts
include understanding the customer’s perception of value, empirically
delineating variations in value perceived across segments. Basically the
process to deliver sales and marketing offerings – like product, services,
bundles, promotions – that are aligned with value perception.
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| Greg Thomas, VP of Pricing Research Pricing Solutions |
On October 22nd at our Conference, Mr. Hunt and
pricing researcher colleague, Greg Thomas, will lead the two-day course on
“Measuring and Managing Pricing Effectiveness.” At this workshop Hunt and Thomas present
a comprehensive overview of the key concepts that help pricing practitioners
enhance their pricing strategy and skill-set.
The
Hunt and Thomas team will teach using strategic pricing approaches, frameworks and models as applied to real-work
case examples. This will provide a solid and practical foundation for attendees
hungry for additional core teachings. This should be a fit for pricers working
to integrate their knowledge within the wider scope of the enterprise.
Please join
them. http://pps.pricingsociety.com/LP=342
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