Tuesday, 4th December 2012, Day one, first day of Pricing Workshops
We kicked off the first day of our European Pricing Conference
with four information-packed workshops led by senior pricing experts from
around the world – such a terrific way to celebrate Pricing Society’s 4000th
member milestone as well.
We learned 17 different economic, behavioral and
psychological influences to customer price perception from Tim Smith, PhD and
managing principal of Wiglaf Pricing.
The workshop conducted by Daniel Soto-Zeevaert and Frank
Korf was quite revealing about the depths and importance of using good data and
the right balance between facts vs. experience to produce effective pricing
decisions based on more reliable pricing analytics.
Speakers from Simon-Kucher & Partners were in charge
of two workshops today covering the fundamentals of pricing during a 2-day
workshop and also sharing their experience about B2B pricing where attendees
learned about the impact of pricing decisions in oligopolistic markets and had
a chance to deal with price elasticity before experiencing it the hard way in
real market scenarios.
The sessions progressed just like the day outside, by
mid-morning it was warmer and lively; a great array of food, tea, coffee and
sweets kept everyone going strong until the end of the day, it doesn’t get
better than that when it comes to learning about pricing!
We’re looking forward to day two, and especially excited
for our 3rd Annual Global Pricing for Executives Summit.
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