Pricing Strategies for Product Managers by Linda Gorchels

Question: How can organizations insure that they are leveraging pricing strategies and tactics across all functional disciplines to get bottom line results?

Answer: Begin by cross training individuals within the organization on the relevance and importance of pricing training in each department and equip management teams with a pricing toolkit: starting with the Product Manager.

In this course individuals will learn the role of the Product Manager in developing a pricing strategy as well as how to interpret upstream and downstream product pricing issues. Since pricing is the key to profitability and growth stimulation, product managers will be able to speak with their CFO’s about “true” product and customer costs and establish prices on a product line basis.