PPS Price Optimization Survey Highlighted in B2B Marketing Article

An effective pricing strategy can be one of the biggest influencers of profit margins for a company, yet it remains one of its most complex functions and one of the areas allocated with the fewest resources. Yet, according to one of our recent surveys, pricing strategies have gained a lot of attention from C-level executives, including purchasing and supply chain officers. This article from Industry Week references the Professional Pricing Society survey, and focuses on how more and more companies are turning to pricing technologies to increase profitability. Thanks to Zilliant for their participation in this study!

"One of the key points made in the survey was the growing focus on pricing among top-level management, as a vast majority of respondents (82%) cite "high" or "very high" levels of executive attention on the pricing function. According to Eric Mitchell, president of the Professional Pricing Society, pricing strategies have gained a lot of attention from C-level executives, including purchasing and supply chain officers."

Read the full article: Price Check on Manufacturing.