MarketQuake2020! What’s coming? What to Do About It?

Thomas J. WinningerFounder
Winninger Resource Companies

Thom Winninger wants opportunity to knock.  And he wants companies to answer the door, not hide behind the curtains and wait for it to leave and go next door.

Snatching these opportunities is critical, but how do you know what to look for?  By identifying trends within the marketplace, businesses can capitalize on them.

Thom has spent 30 years predicting many of the most critical trend forces facing America’s marketplace, from the proliferation of the deep discounter, as in Walmart and Home Depot, to EDLP (Every Day Low Price) and EDI (Electronic Data Interchange). 



Notable trends for 2013 include:

• Fewer names but more competition
• Response not speed will be the need
• E-commerce will be M-commerce
• Vertical and Horizontal Segments Rule

Thom states that “the message today, more than ever before, must be creating distinctive value. Target trends; become more innovative; implement trending strategies; and get closer to shifting markets. Tomorrow will bring more change, faster change, and more volatile change than ever believed possible. In fact, 72% of America’s organizations will have to reinvent the way they do business in the next 8 years!

Thom Winninger will be speaking at the PPS Fall Pricing Conference in Atlanta in October.