How to Enable Your Firm to Reach Its True Revenue Potential

Mark Burton, co-founder and vice president, Holden Advisors suggests that despite the plethora of solutions and the value we bring to our companies, pricers are falling short impacting both revenue and profit growth. 

There are many reasons for this and many solutions, says Burton. Big Data, software, sales tools, etc. – all devised today to help try to reverse the damage from tough negotiations with price sensitivecustomers or ‘acts of god’ from global commodities markets.
 
However Burton will argue that the answer lies not in with tools in techniques, but rather our ability to change the way the pricing department works within companies.

A big part being more effective, Burton will suggest is moving to an integrated pricing department is to provide more agile solutions to a number of problems. The answer to continued profitability, Burton says, lies in an organizations ability to bring pricing more broadly into the enterprise – pricing leadership – is the path for the future career trajectory of pricers.

This model embeds pricing talent in sales, product management and marketing, as well as in customer facing roles. This leads to teamwork with the sales hierarchy where sales are measured in ways that do not conflict with smart pricing approaches. In omni paratus, we are ready for anything.

Mark Burton kicks off the first Keynote Thursday October 24th at the Fall Conference with “The Trillion Dollar Opportunity: How the ‘Embedded Pricing Organization’ will Enable Your Firm to Reach Its True Revenue Potential.”

Hope to see you there. http://my-pps.com/Mark-Burton