Thursday, September 12, 2013

‘Communicating Value and Defending Price’ with Paul Hunt

Paul Hunt,
President, Pricing Solutions
Paul Hunt, President of Pricing Solutions, has a particular career interest in helping companies implement the cultural changes necessary for them to become more effective through a value-based pricing orientation.

Hunt does a great deal of writing and lecturing on pricing strategy, including in-house trainings, industry conferences, and speaks to MBA students. You might have read thought-leadership from him in the Financial Post, Marketing Magazine, and incorporated within association publications from the American Marketing Association and our Pricing Society Blog and member publication, The Journal of Professional Pricing.  

As a pricing strategist, Mr. Hunt has helped companies make significant changes that have led to substantial bottom-line improvements. Hunt teaches that effective businesses must work to focus on ‘Communicating Value and Defending Price.’

Concepts include understanding the customer’s perception of value, empirically delineating variations in value perceived across segments. Basically the process to deliver sales and marketing offerings – like product, services, bundles, promotions – that are aligned with value perception.

Greg Thomas,
VP of Pricing Research

Pricing Solutions
On October 22nd at our Conference, Mr. Hunt and pricing researcher colleague, Greg Thomas, will lead the two-day course on “Measuring and Managing Pricing Effectiveness.” At this workshop Hunt and Thomas present a comprehensive overview of the key concepts that help pricing practitioners enhance their pricing strategy and skill-set.

The Hunt and Thomas team will teach using strategic pricing approaches, frameworks and models as applied to real-work case examples. This will provide a solid and practical foundation for attendees hungry for additional core teachings. This should be a fit for pricers working to integrate their knowledge within the wider scope of the enterprise.

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