Day 2 Recap: Spring Pricing Conference in San Francisco

San Francisco, CA, Wednesday, May 1st, 2013

Day 2 Highlights – Seven Workshops & a Celebratory Reception with PricewaterhouseCoopers

It was another exciting day of pricing workshops in San Francisco. The two 2-day workshops concluded successfully and we heard from the managing principal and a senior pricing analyst at Wiglaf Pricing on how to design game theory applications to better recognize competitive pricing pressures. They shared case studies and offered practical, easy-to-use tips on how to model pricing scenarios according to market environment.

Stephan Liozu, Ph.D. and pricing evangelist addressed the need for more innovation and creativity in pricing models. He shared his unique view of the integration of value and pricing in the innovation process and gave us specific examples of how this integration happens. 

Nelson Hyde from Holden Advisors presented Negotiating with Backbone, quite an interactive session with lots of questions and practical tips on how to identify the type of players and how to effectively negotiate with them.

Eugene F. Zelek, Jr. shared his legal expertise in the pricing field giving many tips to improve pricing effectiveness and stay within the legal boundaries.

Another compelling session was The Art of Psychological Pricing: Applying Behavioral Economics in B2B and B2C Pricing with Florian Bauer, Ph.D., lots of happy attendees came out with a new understanding of pricing beyond the numbers.

Jim Geisman show participants hot to Monetize Software IP and the excellent duo Rich Eagles and Joe Morris presented Integrated Pricing and Profitability Management covering both sides of the table, the consulting side (Morris with Deloitte) and the client side (Eagles with DuPont).

And to wrap up day two, we attended a great workshop reception sponsored by PricewaterhouseCoopers, The Press Club San Francisco served as the venue where we enjoyed the many good wines from this part of the world, of course good conversation and networking with old and new friends in pricing was the most important part of the evening.