How do you build an effective pricing strategy?
In order for a pricing strategy to be effective, an organization must build value-based pricing strategies, establish new product offer structures and pricing, and create win-win strategies to support major account negotiations. In addition, organizations must incorporate value into their product development processes and build value-based pricing and selling capabilities, tools and training.
Learn how to effectively institutionalize a pricing strategy process that is robust and enduring
During the Building an Effective Pricing Strategy workshop at the PPS 25th Annual Pricing Conference in Chicago, Kirk Jackish will help participants create more effective and enduring pricing strategies by focusing on experiential exercises that allow pricers to test world class tools and processes that generate high impact pricing strategies. Utilizing his 20 years of strategic pricing and consulting experience, Kirk will explore best in class tools, frameworks and processes for developing pricing strategy. Workshop participants will have ample opportunity to ask questions and share experiences that will heighten the learning for the entire class.