We began the first day of our Berlin Conference with four information-packed workshops led by senior pricing experts. Hailing from Germany, Spain, the United States and United Kingdom, this grouping of world-class talent demonstrates the best way to open our 9th Annual Global Conference.
The full-day sessions covered both the broad fundamentals of pricing strategies, and provided an in-depth study of more advanced topics. Workshops were full of eager-to-learn professionals; and our presenter’s expertise engaged participants with real life examples and actionable knowledge. Fernando Ventureira and Christian Winter opened with the two-day advanced interactive workshop on how to ‘Measure & Manage Pricing Effectiveness.’ The benchmarking methods and focus presented in this workshop delivered attendees the tools and techniques to enhance their crucial pricing skills.
At that same time, Dimitris Hiotis and Bjoern Dahmen walked pricers through a full-day Core Pricing Skills workshop. Always a preferred program for those just being exposed to pricing or others taking a back-to-basics to approach to new pricing challenges, the two experts informed and energized a full class of pricing learners.
Marc Abels and Ernst Hoffmann from Deloitte shared their knowledge on how a holistic approach to revenue is essential for successful implementation of the levers that drive and fund profitable growth for businesses.
Florian Bauer, Ph.D., conducted a workshop titled “Applying Behavioural Economics to B2B and B2C Pricing.” In this workshop participants learned how to identify the different buyer behaviors to develop more efficient pricing structures applicable to each group’s specific characteristics.
We’re looking forward to Day Two including the continuation of the 2-day workshop, the new 1-day workshops and especially the presentations that will be shared during our Pricing for Executives Summit.
Stay tuned!
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