Berlin Pricing Conference Recap – Day 2

Wednesday, December 4th, Day Two:
CPP Workshops and Executive Summit

Day two went extremely well, the 2-day workshop participants finished their second day of advanced pricing effectiveness skills. We then welcomed a large group of practitioners that were eager to show their leadership by delivering great questions to their peers and instructors.

During his workshop “Advanced Quantitative Methods in Discount Management” Tim J. Smith, Ph.D., CPP, made the difficult subject of applying quantitative approaches to monitoring discounts, more accessible though his own brand of humor and by working with a series of powerful techniques enabled by the power of the modern spreadsheet.

Around the holiday gifting season, Leigh Caldwell conducted a timely and relevant session

The crowd is beggining to gather at the Post-Workshop
Reception Sponsored by PROS

on a subject of brand value and behavioral economics called “Pricing the Intangible.” In this workshop Leigh illustrated how the powerful psychological weapon of pricing works to support the customer perceptions about leading products. Interestingly for some products and brands price increases are actually the best way to confirm the product’s value to customers most inclined to buy.

This year, our Global Pricing for Executives Summit reached new heights with the largest attendance in its 4 year history and a superb level of speakers and participants. It is such a pleasure seeing scores of pricing executives gather together and share industry knowledge and lessons learned. At today’s Summit participants walked away with practical, practitioner-proven examples of improved pricing strategies, like: 

• What are the common barriers to implementing Value Based Pricing
• How to include pricing in organizational structure and management setup
• When do brands, products and costs impact pricing in new geographical markets
• Why most companies that start to focus on pricing excellence fail at the execution stage, and how to avoid the common mistakes

Our sponsors are ready to interact with participants, anyone looking for expert advice or technology solutions will have many options to choose from.

And after all the hard work, the end of the day looks very promising with a Post-Workshop Reception sponsored by PROS, good food and some drinks always go well with networking and meeting new friends in the world of pricing.

Check back with us tomorrow to read about the four great keynotes we have lined up for Day Three of our Conference. It’s going to be a great day!