In the Driver’s Seat: Getting Pricing to Fire On All Cylinders.

Who should be in control of pricing?  Sales, Marketing, or Finance?

Ernst-Jan Bouter
CEO, FirstPrice

If you ask professional pricers this question, you should expect a wide difference of opinion!

 

Many believe that effective pricing cannot be achieved within these departments because they lack focus, and don’t make pricing a priority. Pricing often takes the backseat to other issues, when it should be the driving force of a company.

Ernst-Jan Bouter makes the case for an independent pricing function that puts companies back in the driver’s seat.  In his keynote speech Pricing: The Third Business Skill, Bouter argues that there’s a need for an independent pricing team who will remain neutral and objective.  

Only by creating the ability to formulate sound pricing will a company be able to fire on all cylinders!  He will be sharing tips to achieve this and best practice strategies, and attendees can expect to hear:

• What it takes to set-up a pricing function
• The key elements of a successful change approach towards a strong pricing function
• What a realistic and feasible path for change is

Ernst-Jan Bouter will be speaking at the 9th Annual European & Global Pricing Conference and Workshops on December 5th in Berlin, Germany.