"Pricing has become a top priority for companies in the US and Europe, given its enormous impact on the botton line and the consistent work of many organizations as PPS.
"However Latin America is still far behind in the trend. How can we help Latin American companies discover the value of the Pricing tools and the development of Pricing specialists?" (Ariel Baños)
I know that several of our pricing partners are reaching out to this market. What strategies are you as pricers using to both develop the pricing profession in Latin America or to expand the reach and potency of your products and services in this market?