The team will employ a pricing software to determine prices right up to the day before the game. See the following articles:
"The San Francisco Giants are taking a page from the airline industry and the theater. This spring, they will be come the first ball club in the country to offer a limited number of tickets with prices based on demand. It's called "dynamic pricing".
With the help of new software, the Giants will become the first team in the nation able to adjust ticket prices for a limited number of seats for walk up sales. Giants' President, Larry Baer, says this could be just the deal you're looking for if you want to see a ball game, but find your funds limited."
"Giants to Try Out Dynamic Pricing"
"Having the ability to adjust prices like airlines do can be an important tool for us in the long run," said Staci Slaughter, the team's senior vice president of communications.
"Alas, the helter-skelter nature of airline-ticket pricing often infuriates customers, as people in adjoining seats might pay vastly different sums for the same flight. The Giants recognize that, which is why the 2009 experiment will cover a small portion of seats in the vast reaches of the upper deck and the back of the bleachers that largely go unsold."
"Giants expand variable pricing: Goal is to capitalize on demand"
How will this plan work out? Will the team be successful in capturing customers who would otherwise be less likely to attend in the current economy? Will the NFL have a better time with customer reactions than the airline industry?
Add your thoughts! Warmly, EM
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