Thursday, December 6th, Day Three, Keynotes & Breakout Tracks
Our keynote speakers were the perfect way start the last of out three pricing-filled days in Amsterdam. Our first keynote, by Dr. Georg Tacke, CEO of Simon-Kucker & Partners, shared his recommendations for future pricing strategies and identified the most important challenges in the coming years.
Dr. Tacke highlighted the facts resulting from the 2012 Global Pricing Study conducted by Simon-Kucher &Partners in cooperation with PPS. He stated “Those Companies that have a professional pricing organization do much, much better than those who don’t” This fact-based statement brings great expectations for all of us involved in pricing. There’s a lot of work to do, lots of room for improvement and the need for professional pricers continues to increase.
We also heard from Laura Preslan, general manager of strategic practices for Microsoft, who allowed us to learn from her painful mistakes by sharing her strategies that worked, and those that did not.
Dr. Frederic Jallat from ESCP Europe shared with us compelling study results that explain why online price dispersion and price instability not only persist but have even increased over time.
Miguel Serrano, Director Global Pricing Strategy for Medtronic, Inc., told everyone in the room to become a pricing evangelist, to move, flight and talk to stakeholders in every country where your company has presence at. He also told the crowd how to achieve a long-lasting cultural change [on pricing] within the organization, which guarantees both the sustainability, as well as the returns on investment from creating a Price Management / Value Selling culture and practice.
After refueling energies the afternoon was packed with 12 breakout track options, lots of activity, learning and networking among the best in pricing in Europe and the World!
We shared some fun and laughs with all our exhibiting sponsors while they handed out fun and valuable prizes to the lucky winners, many walked out with iPad Minis, 3D Cameras, Vintage Champagne, and several other great prices.
We thank all our speakers for sharing such valuable pricing strategy knowledge.
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