Amsterdam Conference Recap - Day 2

Wednesday, 5th December 2012,
Day Two, Pricing Workshops and 4th Annual Global Pricing for Executives Summit

Nothing makes us happier than seeing hundreds of international pricing practitioners and executives gather together and share industry knowledge and lessons learned. Our Pricing for Executives Summit was a big hit, and participants walked away with practical, easy-to-use tips to improve their pricing strategies, like:

·         How to eliminate the discounting habit in sales people

·         Why pricing is the great opportunity of the recession

·         How to gather information needed to accurately price products

Participants also shared with us that the Summit’s format makes it very dynamic and engaging with 5 different speakers and closing with a presenter’s panel where their questions were addressed with tailored answers to their specific industries.

Stephen Martin led an enlightening workshop about Channel Pricing where he addressed the methodologies, tools and key issues about this complex and ever evolving field.

Paul Hunt and Fernando Ventureira had a massive workshop titled “Building a High Impact Pricing Strategy” they also added the effects of globalization, established markets vs. emerging economies and participants arrived to helpful conclusions about creating solid and enduring pricing strategies that are effective both locally and globally.

James Brown and Hong-May Cheng finished their 2-day workshop on Core Pricing Skills; this is a staple workshop that always draws great attendance in all PPS Conferences. The world of pricing keeps growing, PPS keeps attracting those new to Pricing and Core Pricing Skills is a must for anyone getting started in this fascinating and rewarding field.

The day started with a warm and cozy breakfast at the Sponsors Hall and ended at the same place with a lively networking reception sponsored by PROS, some cocktails and good food are always a good reward after a full-day of pricing training!

Check back with us tomorrow to read about the four great keynotes and twelve breakout tracks we have lined up for the last day of our conference.